Portfolio | Tradeshow
Mobil Oil Corporation
Mobil World - 20,000 SF
The annual private Mobil World Dealer Conference featured the (22) Divisional Groups of Mobil Oil exhibiting in one themed environment for the first time. Designed as a destination with-in the show, the exhibit featured it's own dramatic entry with multi-lingual reception area, central courtyard and divisional exhibits representing (gasoline, convenience store, store, franchise, racing, museum, trucking & transportation, etc.) divisions.
We designed a custom floor plan using a modular exhibit system. While each division had a unique plan and function, the logos, branding and graphics conveyed a single corporate image.